For some reason, the powers that be at Texas Tech decided to give their logo a makeover and not everybody is happy about it.

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

There's a new look coming for the Red Raiders. Texas Tech's athletic department unveiled a new logo on Tuesday, featuring a new spin on the university's Double T logo. Alas, the bevel has been leveled ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...