F rom the smoky swirl of oud in Emirati majlises to the rose-laced oils of India’s ancient attar traditions, scent rituals ...

The common factors for choosing a fragrance are brand, scent, wearability, and affordability. An important criterion is whether you want to opt for niche or designer perfumes. The former category ...

India’s perfume capital—on the global stage. By blending century-old traditions with modern luxury, the brand aims to bring ...

Searching for a new signature scent? Find something truly unique with these trend-setting indie men's fragrance brands. Although designer brands typically market a scent as a men’s fragrance or ...

“We realized we had this customer who loved niche, more expensive fragrances and they’re able to experience them in a larger sample size.” Brands in the Saks partnership reported conversion rates of 3 ...

"Then I discovered niche perfumery," she tells me ... The market-research firm Circana says sales of luxury fragrance brands in the US grew by double digits in 2023. From 2021 to 2023, the ...

Deepen your understanding of the art of perfumery to perfect a fragrance brand identity. Analyze the global fragrance market. Identify the key elements of success in niche, luxury, and mass market ...

The course is designed to explore the creation of a niche fragrance brand from the perspective of a business entrepreneur. Topics will include the key elements of success in niche perfumery with ...