The common factors for choosing a fragrance are brand, scent, wearability, and affordability. An important criterion is whether you want to opt for niche or designer perfumes. The former category ...

(MENAFN- EIN Presswire) Beautinow shares for important reasons why global niche perfume brands like Amouage, Xerjoff, and Nishane are winning big. Perfumers no longer work in the shadow of brands.

Beauty brands have been releasing their own fragrance lines. Niche perfumery experienced a boom in audience, even in the most unlikely markets (read: teenage boys). Both the international and ...

"Then I discovered niche perfumery," she tells me ... The market-research firm Circana says sales of luxury fragrance brands in the US grew by double digits in 2023. From 2021 to 2023, the ...

About Eternal Journey Eternal Journey is a pioneering luxury fragrance brand that harmonizes artistry with accessibility, redefining the landscape of niche perfumery. Our mission is to democratize ...

“We realized we had this customer who loved niche, more expensive fragrances and they’re able to experience them in a larger ...

Watch this interesting panel discussion among Aditya Ruia, Co-Founder, Beco; Rayhan Abdul Rahiman, CEO, Make Your Own Perfume ...

As consumers began moving towards personalized and niche scents from mass-market perfumes, the demand for signature fragrances has escalated. This shift is pushed by a desire for exclusivity ...

The course is designed to explore the creation of a niche fragrance brand from the perspective of a business entrepreneur. Topics will include the key elements of success in niche perfumery with ...