Clean highlights: Natural USDA-certified ingredients with few “safe” synthetics Best for: Rich pigments and inclusive shade ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We’re living in a “greenwashed” world, and things ...

Grapes that make great wine aren’t the only things growing in Napa and Northern California. Natural beauty brands are now tapping the skin-benefiting ingredients grown in the stellar agricultural ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

NourishUs Naturals reports that the beauty industry is evolving beyond "natural" to prioritize cleaner, safer, and more ...

Annie Tevelin of SkinOwl has to discontinue her best-selling mangosteen serum. She and other clean brand founders discuss their sourcing dilemmas. A year ago, Annie Tevelin, founder of the natural ...