DraftKings is celebrating NBA Rivals Week with a unique apparel collection, calling on basketball fans from iconic hoops cities—Boston, New York, Philadelphia, and Chicago—to represent their hometown ...

the Spurs Pop-Up Shop operated by Fanatics and Maison Spurs at NBA House. These spaces are designed to connect with fans through exclusive merchandise, immersive experiences and celebrations of ...

Read on to see the results. When looking at which NBA fan bases spend the most money on team merchandise and gear, fans of winning teams are more likely to spend money buying apparel. Only three teams ...