Despite the challenges, Monster remains optimistic about the market for sugared drinks. “Everybody’s focusing on zero sugar,” CEO Rodney Sacks told Bloomberg, adding, “But we do believe ...
The company also believes there’s a market for sugared drinks. “Everybody’s focusing on zero sugar,” Monster’s Sacks said on an investor call earlier this year. “But we do believe ...
this new Monster flavor masks the fake sweetener flavor very well; one of my taste testers even said “I’d drink this if it ...