Modelo Unpacks a ‘Vibrant,’ ‘Elevated’ Seasonal Brew

In an effort to keep it classic, Modelo is launching a Noche Especial brew inspired by the "vibrant" and "cherished" holiday ...

Modelo® Unveils Limited-Edition Modelo® Noche Especial, a Holiday Beer Celebrating the Spirit of Noche Buena

CHICAGO, Nov. 04, 2025 (GLOBE NEWSWIRE) -- Modelo®, the beer that has long celebrated Hispanic culture and its Mexican roots, ...

Beer battle underway between Michelob Ultra and Modelo Especial to be No. 1 beer in US

While Modelo Especial remains the No. 1 beer in terms of dollar sales, "Ultra has maintained an upward trajectory" as overall beer sales have dipped, Williams said. As Michelob Ultra's sales volume ...
New York Post

How Mexican beer Modelo overtook Bud Light in wake of Dylan Mulvaney fiasco

Modelo Especial has become the best-selling beer in the nation — at the expense of Bud Light after its Dylan Mulvaney fiasco — thanks to shrewd marketing and rising brand recognition, the company’s ...