Even in a polarized landscape, people remain capable of considering new perspectives. And political communication and media studies show that op-eds can change minds.

The 'supreme law', requiring media planners to make their decisions solely on budget and reach alone, may no longer be valid in today's complex business environment. "One of the key skills of media ...

I'm here in sunny Denmark attending the 2009 J Boye conference where the presenters dig into many subjects, but one of my personal standouts is psychologist BJ Fogg of Stanford University's Persuasive ...

In his famous book, ‘Paix et guerre entre les nations’ (Peace and War Between Nations), French philosopher Raymond Aron comments on the strategy of terrorism, stating that it “seeks to not only ...

The age of the digital consumer market has changed over the last few years, as the pandemic waned on businesses and caused a major shift to online communication and interaction. The shift meant that ...

In a recent New Yorker article, author Kyle Chayka expressed a wistful fondness for TikTok, crediting the social media platform for providing “moments of audiovisual eloquence.” Even though I can’t be ...

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...

The stakes are low and the perkiness high in this unconvincing attempt to root 'Persuasion' in a world of champagne and social media. Back in 1995, in the midst of cinema’s brief fixation with Jane ...