For many fast food chains, mascots are a big part of branding. What would McDonald's be without Ronald McDonald, or Wendy's without Wendy, the red-headed, freckled girl right in the middle of its logo ...

Burger King launches a limited-time collaboration with a classic brand to take on McDonald’s. Halloween may still be over a month away, but fast-food chains are already gearing up for the spooky ...

The Burger King in Garwood, New Jersey, is across the street from a McDonald's. — -- McDonald's new all-day breakfast menu that launched this month is getting a lot of attention -- and criticism ...

This year's Boo Bucket lineup features the familiar Ghost, Pumpkin and Goblin designs, and two new ghoulie friends are set to ...

As the saying goes, “When opportunity knocks, don’t let fear hold you back,” and Burger King embraced it with open arms. Competition among fast-food chains has become even tougher over the last few ...

McDonald’s Halloween-themed Happy Meal now has a collectible competitor. On Sept. 10, popular snack-spotting Instagram account Markie Devo posted leaked information about collectible Scooby-Doo toys ...