Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

“I wanted to live in Barbie’s world. I wanted to be Barbie,” Jennifer Lopez shared in a 2013 promo video about the two ...

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Lakers fragility? Would he be a ten anywhere else, so to speak? Where he sees love, do we just see a superstar basketball ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Long before the movie “Barbie” took over the world, Barbie dolls ... co-founder of the toy giant Mattel — was watching her daughter, Barbara, play with paper dolls. That moment sparked ...

Mattel, Inc. (NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension to their ...