There’s nothing better than making older people feel uncomfortable. Them’s just the facts, Jacks. And what better way to make the olds squirm in their compression socks than to make them deliver Gen Z ...

The “Let Gen Z Write Your Marketing Script” trend is being used by everyone from museums to furniture stores — and it’s bringing in the views. The videos show a person of a certain age using Gen Z ...

"We let our Gen Z intern write the marketing script," said Mandai Wildlife Reserve in its latest social media video. The video then went on to feature Suresh and Joseph, two (seemingly reluctant) ...

Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Sales scripts get a bad rap, but they provide a clear ...

The ‘Letting Gen-Z Write Our Marketing Script’ campaign by Fabric Social won Gold in Social Entertainment & Content and Silver in Social Use of Video at The Drum Awards, leveraging Gen-Z humor to ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Pharmaceutical marketing is undergoing a hard reset. Tougher transparency rules, louder scrutiny of D2C ads, and political pressure on GLP-1s, telehealth, and drug pricing are all hitting at once. The ...