Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending. Researchers from University of South Florida, European University Viadrina, Louisiana ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...