Emphasizes decisions made in developing both strategic and tactical marketing plans. Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate ...

An infographic from PR and marketing agency Media Frenzy Global presents, in flowchart form, a quick guide about how companies can best interact with their audiences.

But the team at content marketing agency Optimist reminds us that sometimes we marketers overcomplicate things. (Who, us?!) They put together the slightly tongue-in-cheek-but-still-useful No BS Guide ...