Your business strategy is the map that tells you exactly how you're going to approach the market. Your entire company has to be on board with your marketing strategy and understand the objectives each ...

Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

B2B Marketing's 2015 B2B Leaders Report brings together insight from marketers operating at all levels within the B2B marketing department hierarchy, and aims to paint a picture of what it takes to be ...

An estimated 50 staffers have been impacted by a restructuring under chief marketing officer Shannon Willett. By Lesley Goldberg Television Editor, West Coast An estimated 50 staffers have been let go ...

Knopf Doubleday has announced the implementation of a new departmental structure. Senior v-p and director of integrated marketing strategy Kristin L. Fassler said that the change is intended to ...

Whitney Cornuke is the SVP of Marketing at TalentLaunch. She has 15 years of experience in marketing, brand, and retail strategy. At a recent staffing industry conference, I found myself in a room ...

Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than ...