Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

The two departments that determine the price for a product or service are marketing and accounting, with the two working together to help executive management make its final decision. Marketing ...

Today, higher education marketing tends to be an end-of-the-pipeline activity, based on raising awareness of and generating interest in programs or services that have already been developed. While ...

It’s a no-brainer that if companies are looking to sell a product, their best bet is their foot soldiers — namely their marketing executives. As simple as it sounds, why is that some companies fail ...

To stand out from the crowd and attract top-tier talent, companies should prioritize employer branding. (Image: Shutterstock) Companies tend to think of HR and marketing as separate entities and ...

AMC Entertainment is elevating a number of senior executives across legal, marketing, corporate communications and business development departments.

There has been so much written about plans over the years that the very thought of it can cause a fire officer’s eyes to glaze over. On the other hand, think about it this way: Would you allow your ...