There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

I’d like to introduce my presence at Fast Company with a few thoughts about my blogging focus, Experiential Marketing, a fairly new term with an incredible range of definitions. Rather than attempting ...

Marketing and business development should go hand in hand. Once spelled out, the statement seems deceptively simple – even obvious – but when Kathryn Bistacchi and Kirsty Forman spotted this gap in ...

Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

The following is a guest post from Jeff Meglio, VP of Agency Partnerships at Sovrn. Brand safety is a universal goal across the marketing industry, as 99% of advertisers want to ensure their ads ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...