Renowned celebrity makeup artist Katie Jane Hughes launched her namesake beauty brand KJH Brand in 2023. Here, we talk about ...

Add Yahoo as a preferred source to see more of our stories on Google. Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to ...

It's time to transform your makeup rookie ways into pro MUA hacks.

Summer Fridays didn’t just build a beauty brand: it built a feeling. Eight years after launching with Jet Lag Mask, Marianna ...

These are the 32 skincare, makeup, and hair finds that take your health and the planet’s seriously.

Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, ...

After dealing with razor burn and ingrown hairs, Karen Young founded OUI the People in 2015. The body care line is filled with innovative daily essentials that you’ll turn to again and again. Cosmetic ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

Fenty Beauty by Rihanna revolutionized the industry by setting a new standard for inclusivity with its 50-shade foundation range—and it didn’t stop there. Now a full beauty empire, Fenty includes high ...