A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Aditi Bharade Every time Aditi publishes a story, you’ll get an alert straight to your inbox!