Case in point? The Milani Fruit Fetish Lip Oil, which is winning over shoppers of all ages for its ability to keep lips “soft and smooth,” even for those who have stubbornly dry lips.

Luckily, ELF just made your summer gloss picks a whole lot easier, dropping three new shades in their already impressive range.

Most lip scrubs on the market also use emollients like almond oil, coconut oil ... Add a dollop of your preferred petroleum product to your palm. (Or crack open one of the tiny Vaseline tubs ...

Shoppers are already obsessed, with one writing on Lanolips’ website, “I love Lanolips so I am always keen to try a new product and this lip oil doesn’t disappoint. Lasting hydration ...