Levi’s grows Red Tab membership programme in Europe
Denim giant Levi’s is aiming to strengthen its DTC-first strategy, with the expansion of its member scheme, Levi’s Red Tab™, ...
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Levi Strauss expands direct-to-consumer strategy in Europe
US fashion brand Levi Strauss & Co is growing its direct-to-consumer (DTC) reach by introducing its Red Tab loyalty ...
Levi’s doubles down on DTC strategy as loyalty program expands in Europe
Levi Strauss & Co. continues to strengthen its DTC-first strategy, with the expansion of its member program, Levi’s® Red ...
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Levi's Unveils Premium Blue Tab Collection
Additionally, all pieces in the collection will feature a blue version of Levi's iconic red tab. Levi's Blue Tab will launch in Japan on Feb. 1. It will debut in the U.S. in April. Levi's teamed ...