Traditionally, for Korean women, makeup was not simply about becoming more beautiful, but about treating one’s body properly and cultivating both inner and outer beauty. Presented here is a brief ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM combines the latest Korean innovations with Western ...

Since then, K-beauty has only grown in popularity, becoming a major movement not only Stateside but also in the global skin-care industry. Many Korean-made products focus on treating (and ...

It resulted in many women cutting their hair short, wearing androgynous clothes, and refusing to wear makeup. Against the ...