While the most popular Korean skincare products in the US may not be ... whether these products are meant to erase deeper skin tones. “‘Lightening’ and ‘brightening’ primarily refer ...

I’m following suit with seven of my Korean skin care essentials, below. Like the brand’s buzzy, celebrity-used lip mask, this skin-specific sleeping cream retains moisture levels through the ...

Recently, I stumbled upon a promising, shopper-loved solution from Korean skin care brand Some By Mi. The $19 Beta-Panthenol Repair Cream boasts a lightweight, non-greasy feel (perfect for spring!) ...

Melding ancient Korean skincare traditions with cutting-edge science, The Whoo launches in the US at Frieze New York.

In addition to working some serious moisturizing magic, it gets reviewer raves for improving skin texture and lightening ...

Learn more We all go to Sephora for anything related to skin care and makeup — it's like the Amazon of beauty. The beauty mecca has sold South Korean beauty products for years, introducing the ...

K-beauty has been the flag bearer of skincare trends lately; it even has the Indian audience in a chokehold. Ignoring the red flags it comes with for Indian skin. Indian skin is very different from ...

We’ve tested a range of Korean skin care products over the years, and Illiyoon’s offerings are consistently among our favorites. The brand specializes in hypoallergenic, mild and natural ...

But if they decide Korean products haven’t done that much for their skin, maybe they’ll switch to Neutrogena. Beauty enthusiasts have, at times, gone to great lengths to import Korean serums ...