To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

Korean beauty brands are maintaining prices despite U.S. tariffs, fearing consumer loss while some are preparing for ...

American sunscreens use outdated, less effective ingredients than Asian and European options. These Korean SPFs are at the ...

Viral skincare trends from South Korea are driving a bricks-and-mortar retail surge as Gen Z shoppers seek immersive ...

Beauty of Joseon is officially the Internet’s fave K-beauty brand, since the Relief Sun : Rice + Probiotics sunscreen went ...

Sukoshi Mart, open since last October at Roosevelt Field Mall in Uniondale, taps this trend by offering customers a wide ...

North American esports organisation FlyQuest has partnered with Korean skincare brand BRMUD to launch a unique collaboration.

In the Czech capital of Prague, spring heralds the beginning of the exhibition season. The trade fair For Beauty from April ...

The pop-up aims to celebrate Glow Recipe’s Korean heritage and will offer exclusive merchandise and opportunities to test ...

Nykaa said in a statement that Aestura’s popular Atobarrier365 range of products will now be available exclusively on its ...