We've compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

Makeup artist Nam Vo has just returned to New York City after eight days in Seoul. For Vo, and the four friends who joined ...

Korean makeup has taken the beauty world by storm with its soft, natural look and dewy glow. In this tutorial, I’ll show you ...

Sukoshi Mart, open since last October at Roosevelt Field Mall in Uniondale, taps this trend by offering customers a wide ...

Melding ancient Korean skincare traditions with cutting-edge science, The Whoo launches in the US at Frieze New York.

Many beauty stores in the US report that customers are panic-buying Korean beauty products, namely sunscreen. This is a ...

Gentler in concentration and more focused on preventative skincare, these serums come in lightweight, fast-absorbing formulas ...

Sophie is a writer for InStyle, where she reports on noteworthy beauty products—including skin care, hair care, and makeup—and, occasionally, covers celebrity style trends. Her advice?

Whether you're already ten steps deep into your skincare routine or just starting, Korean skincare are worth adding to your ...

Salma Hayek doesn’t need a fancy dermatologist when she has her daughter. The “Frida” actress, 58, revealed she actually ...