It’s not just skincare fans that are reaching for these products — a number of K-pop stars are now also helping to spread their love of Korean beauty to the masses, with artists like ENHYPEN ...

Korean cars are more affordable than others but still offer durability and reliability. Here are the four brands worth a look.

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of June!

These Korean skincare brands did not make the list, but that doesn’t mean that they don’t offer great products. At the time of writing this article, I have only tested one product from each of ...

SPF and PA+ Ratings: Korean brands use two sun-protection ratings: The first is SPF (Sun Protection Factor), which we use in the U.S., but which only measures a product’s ability to thwart UVB ...

Two brands prevail. Hyundai and Kia make up an astounding 90 percent of the automotive market share in South Korea. That’s a tremendously huge figure that any two domestic car brands would kill for.

This Korean skincare brand has been all over social media recently and is already a huge high street hit – but does it live ...

Girls’ Generation members-turned-solo star Tiffany Young is an ambassador for the now cult favorite Korean skincare brand. 11 Best Korean Beauty Brands Endorsed by K-Pop Stars.