TikTok’s viral Hongdae boy videos – while they may be comedic parodies – are drawing attention to broader insidious forms of ...

Men in South Korea spend more on skincare per person than men anywhere else in the world. Produced by Saira Asher. Editing by Zoe Chen and Joshua Lim. So rare they were thought to be a myth and ...

If your hair is naturally wavy, it helps define those waves for a more structured, effortless look. It’s the perfect mix of edgy and stylish! Korean fringes are elite when it comes to effortless ...

Long considered a global trendsetter in cosmetics, South Korea is now at the forefront of the men’s skincare revolution in Asia, with a sharp uptick in demand for natural and cruelty-free men’s facial ...

Around the same time, another digital movement called “Escape the Corset” inspired many young women to cut their hair short .