I recently saw one of my favourite influencers wearing a cute blush pink top and after looking it up I traced the influence to Korean fashion. • Soft colours, fitted silhouettes and some minor ...

A 22-year-old university student, surnamed Lee, stood in front of the Brandy Melville store in Seongsu-dong, Seoul, with a curious expression, saying, “I heard they only sell small (S) sizes, so ...

Korean designers gathered at the iconic Zaha Hadid–designed Dongdaemun Design Plaza in Seoul Feb. 5-9 for 2025 fall-winter Seoul Fashion Week. The event showcased collections that blend ...