Cute. Watching Anzu, Koume, and Hiiragi trot around in kawaii costumes while saying kawaii things may be enough to make some viewers give up the word "kawaii" altogether.

Make your girlfriend feel loved with these cute compliments and things you can say, text, or write in a poem—especially if she's feeling down!

And yet kawaii has persisted, morphed and evolved. Nowadays, cute things are everywhere, perhaps an artifact of the times we live in and the alleged infantilization of millennials.

Over the next few weeks, I will be sharing both research and cute things to help you learn more about this, to understand the psychology, and to feel better.

Ka Makana Ali‘i has everything you need to wrap up your holiday shopping with its Holiday Makana Guide! Mikey stopped by the shopping center to visit Thinker Toys and Kawaii Things, where Store ...

Actually, his self-deprecating quote touches on one of the major reasons nearly half of the survey participants would rather not have a woman call them kawaii. To many, the word has a decidedly ...

A new study by Japanese researchers now shows there are more benefits to looking at pictures of cute images than just getting a case of the warm and fuzzies. Afterwards, we concentrate better.

Over the next few weeks, I will be sharing both research and cute things to help you learn more about this, to understand the psychology, and to feel better.

Even actresses and models who would ordinarily be described as “beautiful” by English speakers earn kawaii cred if they have a kind smile, or any other sort of soft warmth to the aura they project.