"Latiao is the most popular snack for under-25s in China," one of them said, which seems a little far-fetched, to say the least. A still from the documentary. also posted on WeChat, fueled a sense ...

The heart of the latiao empire is its birthplace - Pingjiang, a county located in Hunan Province in central China. But the snack was not always this popular. In 1998, soybean prices in Pingjiang ...

The snack evokes sweet childhood memories for many Chinese people. There are more than 600 latiao companies in China, and 90 percent of the founders of such companies are from Pingjiang.