"Latiao is the most popular snack for under-25s in China," one of them said, which seems a little far-fetched, to say the least. A still from the documentary. also posted on WeChat, fueled a sense ...

The heart of the latiao empire is its birthplace - Pingjiang, a county located in Hunan Province in central China. But the snack was not always this popular. In 1998, soybean prices in Pingjiang ...

A man in China who has been working as a latiao taster for 20 years is so dedicated to his work that he eats the spicy gluten snacks as main meals and turns down lucrative job offers from other ...

Three people from the county invented the snack in 1998, and more than 90 percent of the founders of latiao companies in China come from Pingjiang. The industry offers employment to 102,000 people ...

The snack evokes sweet childhood memories for many Chinese people. There are more than 600 latiao companies in China, and 90 percent of the founders of such companies are from Pingjiang.