A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

The best business names are catchy but also have a story and clear message behind them. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you ...

Jennifer Fitzgerald is co-founder and CEO of Policygenius. But in 2013, when her company was starting out, it had a different name: KnowItOwl. And it’s not an uncommon problem. A name is one of the ...

What’s in a name? A name starts the story of your company or product. A great name won’t make a lousy product soar. And a terrible name won’t necessarily drown fantastic technology. But in this world ...

Setting up a website is a critical step in establishing your business. Not only does it help people contact you and learn more about the business, but your website is also a reflection of your brand.

It’s important for business owners to list their companies in prominent and reputable business directories. Often these listings are free, but even if you have to pay a small fee, it can be worth it.

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. If you're launching your own business, you have a ton of questions that need to be answered: How do you ...

"How do I register my business?" is one of the most commonly asked questions from new small business owners. What most new business owners don’t realize is that registering your business isn’t simply ...

Unlock your business's potential! Learn to calculate business name numerology and understand your expression number for a ...