WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one day or go out of ...
The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers ...
As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top of your to-do list. According to the CDC, customers with disabilities represent 26 ...
You would set up a wheelchair ramp and other accommodations for people with disabilities at a retail store, but have you considered how to make your company website accessible as well? How ...
More than any other aspect of a site, you need customers to be able to quickly find what they came for, while not overwhelming them with an overly complex structure. There is, on average, a less than ...
I am sure we can all agree, Photoshop is a household name in design and editing. However, is it still an absolute must-use for eCommerce? The short answer? Most definitely! When it comes to why use ...
Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also ...
Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...
Today’s consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to ...
When I started my digital marketing firm about seven years back, our focus was on SEO and going after read online, buy offline (ROBO) buyers. Over the years, we delved into e-commerce, including ...
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