When it comes to makeup – and more specifically complexion products – few things are more transformative than finding your perfect match. But sometimes (read: most of the time), that's easier said ...

Finding the perfect foundation shade can be a daunting task with so many options available in the market. Whether you're a fan of drugstore makeup or are looking for something a little more luxurious ...

Everyone's on the au naturel kick, but most of us need a little bit of makeup to cover up blemishes, dark circles, and pigmentation from time to time (or, if you're like me, every day). The dead ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age. Too light, too dark, too orange, too gray — most mismatches aren’t subtle, ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

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KUTV — Imagine looking picture perfect this Holiday Season. Today you can save that trip to the store and your time consulting with any salespeople to color match your makeup by using this ...

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.