Just like a sleepy sophomore, higher education marketing needs a wake-up call. Higher education marketing has hit snooze one too many times. Once fueled by glossy brochures and generic email blasts, ...
Experts in AI and marketing will help participants understand how generative AI has already begun to change how colleges and universities operate and communicate, how enrollment marketing and ...
In an industry criticized for sameness, both CMU and HPU stand out as strategic outliers. Public trust in higher education is ...
While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.
Teri Lucie Thompson, Purdue's vice president for marketing and media, receives the American Marketing Association's 2012 Higher Education Marketer of the Year from presenter Tom Abrahamson of Lipman ...
SearchStax and The Chronicle of Higher Education survey over 225 marketing and digital leaders to reveal how institutions are falling behind in delivering the website experiences today's students ...
The newest quarterly report from Validated Insights shows a 56 percent drop in online program management (OPM) initiations, a rise in cancellations, and a 97 percent drop in OPM investment since 2021.
A young woman on a college campus visit passes a student atop a horse as she steps into a stone gothic building, serenaded by ...
Sravani Atluri is the chief marketing officer at Edvisors. She has extensive knowledge of the higher education sector, especially in topics related to student financial aid. She is dedicated to ...
With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...
If your business has been trying to make its mark in the higher education market, understanding how procurement works can be a game-changer. That’s why we’re diving into the purchasing landscape of ...
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