If you look at some of the social listening reports, you see things like, "Oh, I keep a sachet of Crystal Light in my purse and I take it to the bar,"' Cory Sexson, a vice president working on Kraft ...

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Just in time for this weekend’s Oscars, Heinz has launched a new campaign ... kitchen habit – leaving behind stray ketchup sachets in the hope they’ll be there when needed to enhance ...

HAVE you ever struggled to get the final bit of ketchup out of the bottle? It turns out that there is a handy way to tap the last bit out onto your plate, and it’s all down to the 57 written on ...

Heinz took a similar brand testing approach with its "dip & squeeze packets," a single serve ketchup packet that allows consumers to dip or squeeze the condiment depending on their preference. With ...

Condiment brand Heinz Ketchup created a campaign to launch 9g sachets, usually found in quick-service restaurants, (QSR) as a direct-to-consumer retail item to grow sales and penetration in China. We ...

I keep a sachet of Crystal Light in my purse and I take it to the bar,"' Cory Sexson, a vice president working on Kraft Heinz's hydration business, told the Wall Street Journal. 'We asked ...