In a nationwide vote of confidence, 40,000 American shoppers have named the hanky panky+ [powered by Saalt] Thong a winner of the 2026 Product of the Year USA Award.

Don't tell Charlize Theron, who famously slammed grown-ups who wear Hello Kitty, but everyone's favorite über-cute cartoon will appear on a line of underwear from Hanky Panky this spring! According to ...

The co-founders of the iconic underwear brand tell Inc. about the new owner’s plans to grow beyond lingerie and woo Gen-Z. For nearly two years, Gale Epstein and Lida Orzeck waited for this moment.

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Say goodbye to overpriced underthings. With Amazon’s ...

Hanky Panky, the 48-year-old intimate apparel company best known for “The World’s Most Comfortable Thong” is changing ownership. Crown Brands Group, a newly formed brand management firm, has acquired ...

Add Yahoo as a preferred source to see more of our stories on Google. Jennifer Aniston's beloved Hanky Panky underwear are a shopper-approved addition to your underwear drawer. (Image via Getty Images ...

When it comes to underwear, Hollywood is anything but underwhelmed by Hanky Panky’s lace styles. Famous for its signature stretch thong, the brand’s a favorite of stars like SZA and Jennifer Aniston, ...

Whether you wear lingerie because it makes you feel good or because it makes your partner feel (very) good, it’s important the wearer feel comfortable with themselves in intimate clothing. Hanky Panky ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...