As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity. Back then, HP ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago. It’s just four slanted lines, but the branding ...

Last week, HP took the wraps off its complete overhaul of the Omen brand of gaming PCs and peripherals. HP’s Omen brand comes from the heritage of the company’s acquisition of Voodoo PC back in 2007.

Hewlett-Packard, the last of the large monolithic IT enterprise companies for everything from supercomputers to Unix and tablets, was put to rest this week. The official split, the separation of HP’s ...