Gen Z and Gen Alpha are projected to account for 40% of fashion spending within the next decade. These generations spend 7% ...
Brands are less able to lead young shoppers and, instead, the opposite is happening. Gen Z and Gen Alpha are rewiring the ...
Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...
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