According to the Better Business Bureau, in a lot of cases, these followers are not even real, but are “bot” accounts. This is when they can start promoting products from the “Tik Tok Shop ...

Women in the NIL space thrive on TikTok, including Coco Gauff. Like most female athletes, Gauff’s Tik Tok account is plastered, not with sponsored ads, but with slices of her life. Of course ...