It was déjà vu all over again for TV drug ad spending in August, as the top 10 spenders barely deviated from July’s list and turned in a combined total nearly identical to the preceding month’s haul.
Television advertising has produced some of the most memorable moments in pop culture — but not all commercials have been well-received. Over the years, several TV ads have been banned for being ...
Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...
Tremfya is back on top, securing the No. 1 spot for TV pharma brand ad impressions in August. The Johnson and Johnson brand achieved an impressions SOV of 5.18%, securing 2.9 billion impressions with ...
President Donald Trump said he's terminating trade negotiations with Canada citing a negative TV advertisement about tariffs.
President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications and their ...