The cold and flu brand generated an impressions SOV of 4.71% and 2.9 billion impressions, primarily through CBS and its show GMA 3: What You Need to Know. The Proctor and Gamble brand invested $10.3 ...

It was déjà vu all over again for TV drug ad spending in August, as the top 10 spenders barely deviated from July’s list and turned in a combined total nearly identical to the preceding month’s haul.

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

NEW YORK--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — ...

Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad so far this year. (Image courtesy EDO) Even in our increasingly digital world, where almost ...

President Donald Trump said he's terminating trade negotiations with Canada citing a negative TV advertisement about tariffs.

President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications and their ...

The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...