A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not ...

A new Extra Gum commercial, called “For When It’s Time,” is set in a future reality where people wake up to the news that the pandemic has ended. The ad has been viewed more than 873,000 ...

Remember the Extra gum commercial that had everyone in tears? This is just like that, only better—cuz it’s Philly. By Sarah Zlotnick· 1/29/2020, 11:11 a.m.

That strategic review, which may even lead to a sale of the business, comes after Mondelēz’s gum and candy sales plunged 17.6% in 2020 and 16.4% in the first quarter of 2021.

Extra gum and Snickers ice cream are encouraging people to think beyond pandemic lockdown lifestyles in humorous—but quite different—ways. A new Extra campaign depicts a world in which ...