A new Extra Gum commercial, called “For When It’s Time,” is set in a future reality where people wake up to the news that the pandemic has ended. The ad has been viewed more than 873,000 ...

A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not ...

That strategic review, which may even lead to a sale of the business, comes after Mondelēz’s gum and candy sales plunged 17.6% in 2020 and 16.4% in the first quarter of 2021.

Extra gum and Snickers ice cream are encouraging people to think beyond pandemic lockdown lifestyles in humorous—but quite different—ways. A new Extra campaign depicts a world in which ...