For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even the most voracious youngster will get a ...

As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, measurable engagement, and direct audience connection beyond the control of tech ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you needed to or not) reduced the size of your database.

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

Sending emails that don’t get engagement is no fun. Many marketers and business owners lose motivation when they can’t find a way to improve their clicks. After all, your email metrics paint a picture ...

We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others ...

Email metrics won’t tell you much if you can’t even define them. For one thing, they vary by industry, the time of year, time of day and other variables. But they can be tracked and improved. For ...

It’s one thing to measure email opens and clicks. It’s another to understand the metrics from all levels of the funnel -- right down to lifetime value, according to panelists speaking at MediaPost’s ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing is an affordable marketing tool for converting prospects into buyers and buyers into repeat buyers but, unless done well, ...

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been subject to changes in fashion during the past 10 ...