Printing Impressions

Revisiting Response Rates: Why Direct Mail’s ROI Keeps Rising

In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...
Forbes

How Direct Mail Can Enhance Your Digital Efforts

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Entrepreneur

How to Boost Your Business With Direct Mail Automation and Retargeting — a Detailed Beginner’s Guide

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...
MediaPost

Direct Mail Magnet: Gen Z And Millennials Especially Like It

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...