Bold and Beautiful: Here are the 25 Hair Color Ideas to Transform ... Pro Tip: Use a purple toning shampoo weekly to keep your platinum bob icy-bright and brass-free. Add dimension and warmth to your ...

Another straightforward way to make purple as approachable as any other neutral color is to simply style it with a more muted color palette. Whether you opt for black, white, gray, or brown ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...