Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

Ultimately, we are shifting to an environment where success lies in anticipating what customers want before they ask for it.

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Customer expectations today evolve at lightning speed, and businesses face the pressing challenge of not just hearing their customers, but acting on their feedback instantly. By integrating real-time ...

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Customer insights help you spot operational details you might’ve missed that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason VandeBoom ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...

In dozens of conversations I’ve had with experts at IBM, Gartner, Sirius Decisions, Forrester, and others, one common theme has emerged: B2B marketing has become more dynamic, challenging, and ...