Peggy Bree is a part-time digital nomad from Toronto and the creator behind the book concept Branding Quickies. And one of the things that most of the women in the book have in common is that they are ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

When you think of branding, content isn’t really the first thing that comes to mind. You envision logos, slogans, and maybe some taglines. But the world has changed. Digital branding is prevalent, and ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Sooyoung Cho As AI’s ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...