What’s for certain, though, is that brand mascots mean serious business. Used for millennia by the military and church, their (relatively recent) deployment by brands has shown what a powerful ...

Audiences crave the over-the-top and the unexpected, not the bland and predictable. Because the local teams get that, ...

Reveille is a live mascot, which is the best, and then there are the rules about her: Company E-2 has the privilege of taking care of Reveille. If she is sleeping on a cadet's bed, that cadet mu ...