Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Real-time contextual marketing — people are talking about it, but how can retailers leverage real-time content to be most successful with their customer and prospect marketing efforts? The first step ...

In today’s digital landscape, marketers face a challenging paradox: consumers demand personalized experiences while simultaneously expressing concerns about data privacy. As third-party cookies ...

As consumer interactions with technology continue to evolve and deepen, the old, campaign-driven approach to marketing is becoming increasingly obsolete, according to a new report from Forrester ...

When it starts to rain in New York, all the street vendors suddenly start selling umbrellas. They appear on every street corner. Nobody knows where they get them, but they sell extremely well—while it ...

How much weight should be placed on context in a marketing strategy and is it largely neglected when it comes to effective targeting? Paul Hickey, director of digital solutions, TwentyCi, explains how ...

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. For anyone who may be in charge of email marketing, digital ...