Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...

While slogans can help build brand awareness and likability, they don't always resonate with consumers. In order to create a slogan that consumers like, businesses need to focus on three key elements, ...

A good business name and slogan could boost your sales, but a bad name could embarrass, leave people confused or at worst, get you sued if it infringes upon a trademark, according to the U.S. Small ...

"Think," "Think Small," and "Think Different," all are slogans for major businesses, both U.S. based and international. Seeing them on their own without a reference to the company, would you know ...

For over a century now, carmakers have been bullshitting us with bogus slogans and marketing nonsense. Jalopnik readers came up with ten honest car slogans to set things straight. Welcome back to ...

The first vehicle of the brand we know as Jeep today was made in 1940, but back then, there was no Jeep slogan, because the Jeep was first and foremost a war vehicle, born from WWII. The 1940 Willys ...

Yesterday’s Doonesbury comic strip mocks Google’s company motto and slogan of Don’t Be Evil. The new “Z + Z Bud” company wants to add a company motto to their branding and they think long and hard ...